Managing Perception

Posted by on Feb 17, 2010 in Blog, Featured Articles, Marketing, The Church | 1 comment Managing Perception: When people think marketing, the word conjures up thoughts of manipulation, guilt, and cajoling people into buying things they don’t need at prices far above their perceived value. Through eloquent pitches and flashy demonstrations, emotions are swayed and people’s strength to resist the urge to buy is at an all-time low. So they give in, purchase the item or service,...
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The Current Condition of Church Marketing

Posted by on Feb 12, 2010 in Blog, Featured Articles, Marketing, The Church | 0 comments The Current Condition of Church Marketing Let’s face it, church marketing sucks. If this paper was to be focusing only on the current condition of church marketing, then that is all that needs to be said. Churches today are notorious for being one decade behind in design and garner no attention when it comes to utilizing technology.  Whether it be the fear of learning new tools, the cost of...
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What If Starbucks Marketed Like the Church?

Posted by on Feb 1, 2010 in Blog, Featured Articles, Marketing, The Church | 2 comments In early 2009, I started researching what church marketing is all about. I wanted to know how one markets a church when there is not a product or service to be sold, but rather an experience, or better yet, a relationship. I didn’t want to promote the “next best meeting” or the “coolest book since Purpose Driven Life.” I wanted to know how to meet the needs of the...
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