The Branding Process

Posted by on Apr 27, 2010 in Blog, Featured Articles, Marketing, The Church | 2 comments When I came on staff at Christ Church Kirkland, one of the first things I wanted to establish was a consistent brand. A brand is a name, sign, symbol, slogan or anything that is used to identify and distinguish a specific product, service, or business. When you think of Nike, the first thing that comes to your mind is “Just Do It” or a big swoosh image. While a church may not have...
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Something to Hope For

Posted by on Apr 26, 2010 in Blog, Featured Articles, The Church | 0 comments Adversity comes to us in many ways. We all handle it in different methods too. What I find as the greatest challenge is knowing what to say when a friend is going through something difficult. Typically we as Christians throw around the word ‘hope’ in cliche ways. We says things like “I hope you feel better” or “I hope you get through this,” but what really...
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Religion vs. Relationship

Posted by on Apr 23, 2010 in Blog, Featured Articles, The Church | 12 comments A short while ago I met someone at school who heard I was a Marketing Director for a church. After getting over the fact that it seemed odd for a church to have a Marketing Director and me explaining the variety of other responsibilities I had, they unleashed a gentle tirade of what “religious” people have done to hurt them and all of society. I sat there perplexed. What do I go...
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7 Ways to Use Social Media to Create Buzz-Worthy Events

Posted by on Apr 13, 2010 in Blog, Featured Articles, Social Media | 0 comments Credit to Jay Baer for writing this post. The article in its entirety and slideshow is available here. The content is very important and useful for social media, so I wanted to repost it here. It used to be you spent five minutes registering for an event, and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling...
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