The Value Proposition

Posted by on May 17, 2011 in Blog, Featured Articles, Featured Examples, Marketing | 0 comments While working at my last job, I was in charge of email communications that would be sent out to a large distribution list. The company sent out usually one to two mass-distribution email a week announcing events, promotions, and reminders. With so many emails going out, it became very easy to write up a quick note that announced the event with the general details and leave it there. After one...
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Reaching the Post-Modern Through Social Media and Personal Branding

Posted by on Feb 22, 2011 in Blog, Conferences, Featured Articles, Featured Examples, Marketing, Social Media, The Church | 1 comment REACH Conference I led a breakout session at the Master’s Commission Conference titled “Reaching the Post-modern through Social Media and Personal Branding.” We took a look at social media from a different angle other than poking and rescuing lost sheep on Farmville as we asked ourselves can we shape culture and impact our friends with how we use Facebook, Twitter, or our...
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Why You Need A Mission Statement

Posted by on Dec 21, 2010 in Blog, Featured Articles, Featured Examples, Marketing | 0 comments You wanna start a business huh? Maybe a new social media campaign? Or maybe it’s a new year and you got some resolutions you wanna see actually come to reality. You can’t enter a new market without doing the research to know if it’s worth your time and money. You shouldn’t put your business on Facebook or Twitter without having a real purpose to be there. And you’re...
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Why Design Hierarchy Really Matters

Posted by on Nov 8, 2010 in Blog, Featured Articles, Featured Examples, Marketing | 0 comments When potential clients come to your website, what do they find? Your site is usually the first interaction they have with you, but if your website is not properly designed, it could be their last. Quality web design really matters because it represents who you are and what your clients can expect if they want to work with you. When a website is not properly navigated, your clients do not know...
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The Marketing Mix Explained

Posted by on Oct 22, 2010 in Blog, Featured Articles, Featured Examples, Marketing | 0 comments Anyone who takes an entry level marketing course will quickly discover the importance of the “4 P’s.” These four principles explain the core of marketing and how a company should develop a marketing plan. The four P’s in marketing are: product, price, place, and promotion. Let’s get an understanding first of what these mean and then we’ll get into why their...
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Marketing and Media

Posted by on Sep 9, 2010 in Blog, Featured Articles, Marketing | 0 comments Starting this month (actually yesterday was my first class), I will be teaching an elective for Christ Church Academy on Marketing and Media. The focus of the class will be to help the high school students who enroll in my elective on what marketing is and how it affects business. We will look at both businesses for profit and not-for-profit. The media aspect will be how media, primarily social...
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