Marketing’s Effect On the Church

Posted by on Sep 1, 2010 in Blog, Featured Articles, Marketing, The Church | 0 comments Christ’s Great Commission takes marketing’s affect in the church and empowers each member to be a voice. In Mark 16:15, Jesus said, “Go into all the world and preach the gospel to every creature.” Remember that the gospel was the church’s product? Preaching is a form of promotion. The Great Commission starts within the church, but it is the responsibility of every believer to share the...
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Asking the Right Question

Posted by on Aug 12, 2010 in Blog, Featured Articles, Marketing | 0 comments I have tried starting this blog article six times now. I am sitting on a plane, returning from Costa Rica, and have tried six times to figure out how to begin putting my current thought process into words. I know what my point is, I know who my audience, but I struggle with my introduction because I don’t know what the right question is I am trying to answer. And this is the problem with...
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Why Your Business Needs a Facebook Page

Posted by on Aug 10, 2010 in Blog, Featured Articles, Marketing, Social Media | 0 comments I have been asked multiple times from business owners if they should create a Facebook page for their business. They see others are doing it, but whether it is a lack of familiarity with social media, the fear of engaging a social community, or simply not wanting to make the time to create one, many businesses hesitate to join the world’s greatest venue for advertising. With over 500...
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Bombs over Baghdad

Posted by on Jul 13, 2010 in Blog, Featured Articles, Marketing | 0 comments Being a bachelor and living on my own, I have learned how important it is that my house carries an aesthetic appeal so that my pad does not look trashy or like I bought all my furniture at the nearest garage sale. Before I moved in I went out shopping with my female best friend and my mother whose number one responsibility was to make sure that my house had furniture that a woman could walk up...
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Biblical Foundation of Church Marketing

Posted by on Jul 13, 2010 in Blog, Featured Articles, Marketing, The Church | 0 comments If marketing is not evil and there is a role for it in the church, then what does the Bible have to say about marketing? Looking at the example of Jesus Christ, we will see that He was the master of marketers because every message, every parable was in effort to manage the perception of the people he spoke to. Over thirty times in the Bible we read about Jesus perceiving the people’s thoughts...
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The 4P’s of Church Marketing

Posted by on Jul 8, 2010 in Blog, Featured Articles, Marketing, The Church | 0 comments If you take a college marketing class, one of the first things you will learn is the Four P’s: product, place, price, and promotion. Product is what you are selling, place is where you are selling it, price is how much you are selling it for, and promotion is the tools you use to make your product known. In the church, the product is the gospel, place is anywhere the gospel is shared, price is...
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