Keeping the Dream Alive

Posted by on Jul 16, 2010 in Blog, Featured Articles, The Church | 1 comment Creativity is a never-ending process that requires devotion and determination. Today’s fresh idea is tomorrow’s discarded waste. We live in a generation that expects innovation instead of information; that wants to be visually stimulated instead of audibly convinced into what they purchase, spend their time on, or support. Today I had a conversation with Blaine Hogan, Experience...
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Finding Clarity

Posted by on Jul 15, 2010 in Blog, Featured Articles, The Church | 4 comments Last week I wrote a blog titled “In the Midst of Chaos” that at the time I felt had no direct reflection as to where I was at. In fact, I actually started writing a different blog article but decided to change it as I felt God leading me elsewhere. It was encouraging to hear from others how that blog post was helping them where they were at and in what God was doing in them. Little...
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Biblical Foundation of Church Marketing

Posted by on Jul 13, 2010 in Blog, Featured Articles, Marketing, The Church | 0 comments If marketing is not evil and there is a role for it in the church, then what does the Bible have to say about marketing? Looking at the example of Jesus Christ, we will see that He was the master of marketers because every message, every parable was in effort to manage the perception of the people he spoke to. Over thirty times in the Bible we read about Jesus perceiving the people’s thoughts...
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The 4P’s of Church Marketing

Posted by on Jul 8, 2010 in Blog, Featured Articles, Marketing, The Church | 0 comments If you take a college marketing class, one of the first things you will learn is the Four P’s: product, place, price, and promotion. Product is what you are selling, place is where you are selling it, price is how much you are selling it for, and promotion is the tools you use to make your product known. In the church, the product is the gospel, place is anywhere the gospel is shared, price is...
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In the Midst of Chaos…

Posted by on Jul 7, 2010 in Blog, Featured Articles, The Church | 4 comments Life has a funny way of dealing with us. Things can seem great today but tomorrow all hell can break loose. With no warning, our happy lives go from order to disorder, joy to chaos.  For it is often not just one thing that causes our joy to be tested. Usually it starts with your relationships, then finances, then occupationally or spiritually. It is as if everyone had some group meeting while...
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The Branding Process

Posted by on Apr 27, 2010 in Blog, Featured Articles, Marketing, The Church | 2 comments When I came on staff at Christ Church Kirkland, one of the first things I wanted to establish was a consistent brand. A brand is a name, sign, symbol, slogan or anything that is used to identify and distinguish a specific product, service, or business. When you think of Nike, the first thing that comes to your mind is “Just Do It” or a big swoosh image. While a church may not have...
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