Without a clear marketing strategy, a company is doomed for failure. Marketing is the vehicle necessary for creating an interest in your potential clients to need your products or services. We all have wants. Some of us have needs. Successful marketing turns those wants into needs.

In the last 100 years, we have seen the role marketing plays in society greatly increase. Through advanced technologies and the rise of social media, today marketing is the determining factor for how a business conducts almost every other facet it is comprised of. Watch this quick video and see how marketing has progressed over the last century so you can see what I am talking about.

After getting a degree from the University of Washington in Business Marketing and also getting a certificate in sales, my love for marketing and helping businesses and organizations develop a sound marketing strategy has skyrocketed. Out of this passion comes the articles I will write on marketing. I also teach a course at Christ Church Academy on Marketing and Media, so some posts will come from the research I am doing for that class too.

To read blog posts related to marketing, then this is where you want to go.